Google Keywords Planner
How to Use Google Keywords Planner
Fiddle around with these suggestions as much as you like, and when you have the list of words you want to use, move to the search volume and forecasts.
Now if you’re like me, you’ll see these ranges of 1K-10K or 10K-100K and be very very annoyed. That doesn’t tell you much does it? For example, one of my keywords was content. Why? I produce it! Well that range was 100K-1M. Well which is it? There’s a 900,000 difference! You can find other programs out there that will give you exact numbers (or at least closer), but they won’t be free.
Another way to get ideas for your keywords is to check out your competitors. Now, you don’t want to do this for your content, as that’s a cheap way to steal, but definitely look at their keywords. They may have a better insight to your niche than you do. Especially if you’re like me these days and trying to find those free tools that don’t really exist. Do some research into your area or your products. Maybe there’s something you’re missing altogether. Maybe you’re just advertising the wrong way. Are you aiming your keywords too broad or too narrow? It will all depend on your niche and your audience, so you’ll need to know those too.
As always, if you have any questions, leave a comment. Want to have a more detailed discussion? Check out the contact form and drop me a line!
What is website traffic?
By definition, website traffic refers to the people that go to a website. This traffic is measured in “visits” and tallies how many times a page on your website is loaded. Yes, this counts refreshed pages as well.
How is the traffic determined?
When you go to a website, your device connects to the website’s server. Each website has multiple pages, and those pages have different elements, which are made up by files. Each time you load a page online, all the files saved in that layout have to be sent from the server to your device and are counted as “hits”. So, while you’re getting one view for the page, you could be getting 10+ hits depending on how much your page displays. Text boxes, images, your fonts and color themes, all count towards the individual files saved on your server; which are all monitored constantly to give you the totals you can find on your website maintenance page.
The server also saves the numbers for web page requests known as “visits” or “sessions”, which lets you know how each of your pages or posts are performing. You as the website owner can then determine the key factors that are getting your site the most attention.
Is web traffic the only thing that is measured?
To put it simply, no. There are many things that measure the pieces of your site. It’s always great to see those high numbers next to visitors or views, but the things that happen after that are far more important to measure.
So, take a look at your stats. What is doing well? What is doing poorly? If there’s anything that needs to be cut or updated, make the necessary changes. Repurpose anything that you can, update anything that is older, and delete anything that is performing poorly to make room for new content.
If you have questions, leave a comment. I can help you out. More detailed questions? Check out the form on the Contact page.