Historically, writing is the mixture of letters found in the alphabet and punctuation symbols to form legible thoughts. There are several types of writing styles available depending on the equipment you have. You could use a pen and paper, a chalkboard and chalk, markers and dry erase boards or even type on a computer (if you want to get technical with it).
Writing clearly is a basic essential function of human communication, and requires a knowledge of grammar, punctuation, spelling, and sentence structure. A plethora of vocabulary is also very useful when crafting a visual piece of conversation.
Whether you’re writing for business purposes, essays for school, articles, blogs, or adding your next novel, you are writing using the same process. There are different approaches for the different types, but writing is always the same.
Check back with me later and we can talk about a few of them!
Spring is approaching, slowly for some of us, but it’s on its way none the less. Time to bust out the carpet steamers, power washers, and wash the windows. But hey, quick question. How does your website look? Just think about that while you’re ridding the spider webs from the corners in your ceilings. That’s just from one or two seasons right? How many seasons has your website been through?
First thing you should do, is look at your website storage to see how much you might NEED to sweep under the rug. If you have a lot of space left, you might not need to delete too much. But if you have an olde….more experienced site, you may have less space to post new ideas. This is when you decide if it’s time to upgrade that storage or delete a bunch of things.
Personally, when I ran a quick content audit on my website after nearly a year of being MIA, I removed 6 posts. Now how does one decide what needs to be “cleaned”? I put together a few ideas of my own for just my site.
Your website looks great now! How’s social media? Anything that links back to what you deleted? Or references something out of date? Did you change your logo? Your color theme? It’s easy to lose track of what is where and what may need to be updated. This process could take a while. It’s like a content audit really. But at least this one isn’t looking at the mechanics. Just looking at to keep or not to keep.
Got questions? Leave them in the comments below!
In Google’s webmaster guidelines, it is stated that links should be earned as the result of a grounded link building strategy. In order to “earn” your popular links, you need to make sure there is value in the work the link leads to. You need better content than your competitors, something in demand because your readers love it.
Skyscraper content comes from a strategy technique rather than just a topic. It helps you get those high ranking link placements by using insight from other high ranking content.
Step 1: Find existing content that you can make better. If there’s room for improvement, there’s room for you.
Finding popular content to make a skyscraper opportunity from can be done through keyword research, or browsing the competition. In my research, I found that a lot of people use tools like Site Explorer to do the research for them. From the results you get, you can decide which of the sites has the best content. Site Explorer has a tab to help you with this called “Best by links”. This will pull the sites with the most link authority, aiming for anything with more than 50 other sites linking back to it.
Content Explorer will help you zero in on the most mentioned keywords and phrases in your niche. It will help you search the internet for sites with lots of back links, and even gives you the filters to help you find the BEST references. (Set your “referring domains” filter to 50).
Step 2: Now that you found the content you can make better, make it better.
If you found something that has a lot of authority and knowledge to share, ask yourself if you can actually make it better. Or is this your goal? There are four key ideas to look at when you’re trying to decide if you can elevate a piece.
Step 3: You have knowledge, share it.
This will take a little sweet talking, but if you can swing it, it’ll be worth it. Instead of sending your piece to family and friends to share on social media, reverse the search and talk to the sites that referenced the article. If I used a guide to self publishing article from four years ago, and you found a better way to do it with more recent tools, don’t you think I should link to YOUR article?
The idea here is that you would use that Site Explorer from earlier, and search the link to the article you found. You’ll get a list of people that linked that article on their page, that maybe should link to yours instead. Reach out to them, let them know you have updated information for their post and see if they’ll send some traffic your way. Remember to point out that all it takes for them, will be updating a hyperlink in their post.
Long article short, if you find something you can make better, make sure you’re really making it better. Don’t outdo the numbers just for kicks and giggles, really aim for your value here. This is your brand. This is your business. 20% cooler is an improvement. Don’t aim for 50% better if you can’t deliver the support to back it up.
A cornerstone in masonry is the first stone set during construction. It is the initial foundation of the rest of the building, and what the rest of the stones rely on.
Cornerstone content is the foundation for the rest of your content. This is the core of your website, and consists of the best and most important articles on your site. This is often the pages or posts that rank highest in the search engines. The purpose isn’t to content dump in your field and overload your readers, but to define your brand and become an authority. The length of an article shouldn’t be dragged out for no reason, and it is especially true for cornerstone pieces. The function should be the focus so you can build your voice off of it.
Follow the steps below to help your cornerstone content stand strong.
There are many different perspectives on cornerstone or “evergreen” content, but once you understand what it is used for, and what it is made of, you’re on a good path. Your priority? Your audience. How do they find you? Can they trust your content? Is it easy to find and navigate? Your cornerstone content is the pillar of your website, and should stand on the supporting information you create.
Any questions? Leave a comment below!
When you have a blog, or a writing website of any kind, and you come back from sabbatical, one of the first things you need to do is complete a content audit. In order to complete a content audit, you’ll need to understand it. What this idea boils down to is going through the process of evaluating content elements.
Now I know what you’re thinking, audits are horrible, but I promise that this isn’t as daunting as it sounds. Besides, it’s all your own creation right? If you can’t enjoy reading your own posts, you shouldn’t post it for someone else to read. But reading every post you have to find the less than decent ones would be extremely time consuming, not to mention hard to organize.
So here’s my method of tackling this huge, yet crucial, task.
The first thing you need to do is make sure you know what your website is about. If you have a business, you already know. If like me you just have a website for a blog, think about your theme. I started my blog originally for creative writing, but after a year off for a new job, I realized I could be putting my site to better use with the knowledge I have that could be helping others. For me, I added a page and a category that will separate my more professional writing from my creative outlet.
Secondly, you need to do a thorough check of your content stats. There are a few steps to the second checklist. The key factors you should look for are the following:
Ok, now what? I know which posts and pages are ranking better than others, what do I do with that? Simple, you move to the third stage of the audit and put it them in categories. It’s just like cleaning out your closet. There’s things you keep, things that can’t be saved, and things that someone else could use. Your content is the same. Can you keep it, improve it, or does it just need to go? This is also where you have to keep your website theme in mind, is there something that’s so left field it doesn’t fit? Probably time to trash it. Or start a new blog?
The forth stage of the audit is to inspect your media. Do you have any old images or videos that need to be switched out? Have you used the same image multiple times? Do all of your images seem to be of the same style? How many pictures of laptops do you have? People on their cell phones? Yeah, I’m guilty of it too. This could be the time to update your photos too. How old is that picture of you? Do you need to update it? Yeah, me too.
And the last thing to do for the content audit is by far the most tedious. The URL dump. WordPress has a business level for their site subscriptions that seem to have a feature to do this for you, but if you’re like me, you have to opt for manual. Take every link to ever page, post, or reference to your website, and stick it in a Google doc.
So there you have it. A content audit in a nutshell. Questions? Concerns? Wanna chat more about this? Need a hand? Subscribe, or like, or fill out the contact form here. And good luck!