If you’re looking at this blog and asking what it means, you should start with my What Is Website Traffic blog. But you should definitely come back here when you finish reading. The short story is that website traffic is your customer base, if you had a brick and mortar, your traffic is anyone that comes through your door. Since you have a website, your traffic is anyone that lands on your website.
I’m guessing you’re on mine because you’re looking to boost the number of people that end up on your page right? Well I’m going to tell you five free ways to do just that. There is always the option to pay for your advertising, but often times, that’s not enough. There are hundreds of things that will determine your traffic, especially the returning customers that want to make a purchase.
Did you know there are ways you can “spy” on your competitors? You can keep tabs on their blog content, their services, products; even their social media shares. Sites like BuzzSumo allow you to track what they’re up to and how their social media is performing. This will let you know what topics are hot right now, and what people are looking for.
2. Get Social
You’re watching your competition and what they’re doing on their social pages, how are yours? Do you have all the popular channels? How often do you post things, or interact with people that comment or share? These things will effect how your consumer base sees you. Positive, helpful feedback on a negative comment, or even a positive one, can go viral. There’s no quicker way to drive traffic than positive vibes. If you’re not using your platforms regularly, your fans will not care about your website. Use the tools as they were designed to be used, and often, and your followers won’t get bored.
3. Links Are Your Friend
Yes it’s great when someone else references your website with a link in their post. How often are you linking to your own content? Internal links (like the one at the start of my blog) will get people to click through your site more. One great post is great, but have you seen this other one? Now your consumers are seeing more than one snippet of your work. If it’s good, they’re more likely to check out other posts and pages. Link to your blog on your social media, send your links in your emails, and use internal links!
4. Read All About It!
How catchy are your headlines? Do some research on what draws people into an article. You could be the top search result on Google, but if your titles are boring and bland, nobody will click it. There are tricks to make your titles stand out. There’s also Clickbait-y titles. “Who is ready for a donut!?” Could really be an email for a tire company trying to get you into the shop to rotate your tires. Be creative with it.
5. Invite People!
Yes you can go head to head with your competitors, but why not invite them to guest star? Hosting guest bloggers not only gives you business connections, but it will expose you to one another’s subscribers. If your competitor has an SEO expert and you don’t, ask them to guest blog in exchange for your clean web design tips. Mutual success right there. You can also invite experts in your field to explain a topic to your audience. If you’re a writing website, invite a published novelist or a publisher to speak on your page.
These are just a few ways you can boost your traffic, but there are so many more. You can do some research, or you can follow me for more upcoming tips and tricks.
No matter what your business is, your web content needs to shine a light on your company. Updated visuals like color schemes, the page design, and even your social presence are all still necessary, but without the proper copy, your website won’t get much traction. Writing good content is a crucial business skill, especially these days. In the days of quarantine, your web presence is more important than ever. While you’re unable to put on the charm face to face with your customers, you have to draw them in through your writing.
Any good blog or report or website page has a lot of moving parts, so it is often best to jot down your outline before you start writing. There are three major components you need to consider before crafting your copy – the three c’s; company, customer, and competitor.
Before you can tell the masses that you are trustworthy and your products or services are worth the purchase, you must understand who you are as a company. “Well, I’m a book publisher.” That’s great, but that’s what you do, not who you are. Without a completed sense of who you are as a company and what you stand for, you can’t confidently sell your product.
If you believe yourself to be one of the many businesses in the boat of misunderstanding, start from the very beginning. Why did you start your business venture? List the reasons why you see your company as a leader in your field, and be sure to show that in your web copy. This is a great time to perform a content audit on any existing information to make sure it’s all serving the same purpose.
The main reason you’re writing is to gain an audience. So you need to know who your audience is. Who are they? What do they need? What do they want? Look into the purchasing history of your customers, and remember they are the most important part of your business. If you have no customers, you have no business right?
Once you have the answers to these questions, research trends. That will be the map to where your audience is coming from, and where they are going to consume the most content.
An often overlooked piece to the puzzle is your competitors. This is part of that customer map we were talking about. To know where your consumers come from, you have to know who else they are consulting, aka, your competitors. If you’re selling blankets in the winter, how are you going to stand out? Look at the top results when you search your product. How are they connecting with their audience? What does their branding look like? Now, the most important question. How can you do it better?
Technical writing is the craft of documenting processes. Traditionally this practice was used to detail highly technical processes in the form of user manuals, however as this coveted practice has grown, so to has the duties. These days, technical writing includes all sorts of documentation such as; reports, executive summary statements, and briefs. If at any time technical information is written down, it is by definition, technical writing.
The departments aren’t just technical though. While engineering and IT are absolutely included, finance and legal departments are also wound into this practice. The field is no longer confined to user manuals, and can be anything down to an email. If you work in a technical field, or a field where constant processes must be explained through writing, chances are, you are a technical writer without even knowing it. The trick is to write in a way that allows others who may not necessarily know much about your topic to understand.
Don’t describe your characters like you’re telling the police about a suspect. Describe your characters like you’re guiding an artist through a painting when they can’t see the model.
“Her eyes were green.” Vs. “Her almond-shaped eyes glinted with emerald specs amid olive green eyes.”
See the difference? One you can just say ok, and the other you have to form that picture in your mind. You have a definite image in your mind. If you go too far, it will make the reader slow down and stretch their mind around the abundance of detail, so know when to stop.
“Her almond-shaped eyes that slanted down to the sides of her nose glinted in the sunlight with emerald specs amid the olive green iris in her thin eyes, hidden behind winged eyeliner and mascara.”
Nobody needs to read all of that in one go. If it’s necessary to know about her makeup, then by all means, describe it. But you have an entire story. You don’t have to info dump every bit of detail into one line. It’s off-putting to read such a long line about one feature on one character. Also, remember that once you tell your readers that her nose slopes gently upward at the tip, you don’t have to tell them again. Once later in the story, if it is relevant perhaps, but it isn’t a feature worth repeating. Now if your pirate has a scar that will identify him in a crowd or a tattoo that you never noticed part of before, you can mention it more frequently.
The story of the Boy Who Lived isn’t half as interesting if you didn’t know about the purple-faced uncle that ruffled his bushy mustache as he locked the rusty bolt on the outside of the door on the cupboard under the stairs. This level of detail in one line is fine, as it briefly describes both the character and part of the setting. Your mind can flow from the face to the hand locking the bolt right? Keep this sort of motion in mind when forming your details.
Narrative writing is the process of writing narratively. Was that contrary? I apologize. Let’s talk about this a bit more. Writing narratively is characterized by a series of events that are encountered by the main character in a particular setting. To be straightforward; a story. But it’s not just telling a story like a timeline, a narrative has several requirements. You must think about the purpose of the story, the tone, and voice of the narrator, the story structure, and the writing portion of organization and structure. Word choices will be crucial for a narrative, as you need to keep the same narration throughout your work.
There are many ways to approach a narrative or any type of writing. The elements used are all pretty much the same, but the order in which they appear doesn’t always fall into place in the same order. The way you break them down will be up to you and be very dependent on the type of work and the purpose of the piece you are working on. If you are writing for professional purposes, you may have a more factual grounding and therefore require more structure than something that is written for entertainment. Either way, organizing, and plotting will be your biggest needs.